ABX and Intent

Session Access

Intent technology has the potential to significantly improve sales velocity and marketing efficiency-but only if you approach it strategically. Without a clear plan, you risk turning vital signals into a "black box" solution.

What we cover:

• Intent and ABX - How they work together
• Use cases - Intent across the buyer lifecycle and tech stack
• Key vendors - And their differentiated offerings
• Best practices - Testing, negotiating, and choosing the right platform

Kfir Pravda

CEO, PMG

Online Session, recorded on June 28, 3pm Israel time.