Today’s revenue leaders face an ever-increasing challenge: the complexity of revenue generation.
As marketing programs continue to become more complex, the number of channels are increasing, and with more and more technology being thrown in the face of sales and marketing departments, creating a predictable revenue stream is becoming increasingly difficult.
Buyers are tired of being nurtured, emailed, cold called, and retargeted. Their goal is to quickly identify whether a specific product addresses their needs and move on.
Bumpy handovers between marketing, sales and customer success teams, endless qualification processes, and generic marketing content do little to provide them value.