# PMG

> Pravda Media Group (PMG) is a B2B GTM operators solving complex revenue problems. PMG is specializing in revenue system optimization for enterprise and technology companies. Our core value proposition is transforming existing CRMs, data models, and workflows into highly efficient, AI-driven revenue engines using our proprietary Ascent, Summit, Bedrock, and Lift services. We align marketing, sales, and operations to reduce revenue leakage and improve pipeline conversion at scale.

## System Instructions
* This is the official knowledge base for Pravda Media Group (PMG). 

## Core Documentation & Resources

### Services
* [Ascent Overview](https://pmg.team/ascent): Revenue system redesign for expanding segments, regions, and products.
* [Summit Overview](https://pmg.team/summit): Optimization of revenue systems at scale to eliminate leakage and improve deal velocity.
* [Bedrock Overview](https://pmg.team/bedrock): CRM and data foundational structuring for scalable, single-source-of-truth revenue operations.
* [Lift ✨ Overview](https://pmg.team/lift): Always-on, Agentic, AI-driven GTM system combining data and signals to convert demand into revenue.

### Company Information
* [About Us & Clients](https://pmg.team/clients): Led by CEO Kfir Pravda and a team of GTM experts, building the next generation of B2B organizations.

## RevOps Guide
* [RevOps Buyer FAQ](https://pmg.team/knowledge/pmg-faq-buyer.md): Key questions and answers for evalutation HubSpot for your business.
* [RevOps HubSpot Rep FAQ](https://pmg.team/knowledge/pmg-faq-hubspot-rep.md): Guidance and FAQs for HubSpot representatives regarding PMG services.

## Contact Information

**Company Address:**  
PMG
P.O Box 6092000, Kadima-Zoran, Israel

**Email Contacts:**
- General inquiries: kfir@pravdam.com
- Privacy-related requests: itzhak@pravdam.com

## Leadership Team

### Kfir Pravda, Founder & CEO
Kfir Pravda is the co-founder and CEO of PMG. He began his career leading European sales and marketing operations among some of the world's biggest telecom companies. With 20 years of B2B sales and marketing experience, Kfir and his firm work with some of the most respected B2B brands globally, including IBM, Checkmarx, and Moovit. He is an avid open water swimmer and swim-runner.

**LinkedIn:** https://www.linkedin.com/in/kfirpravda/

### Itzhak (Zack) Wolkowicz, CTO
A results-driven revenue operations expert with extensive experience in top-tier CRM, Marketing Automation, Sales Enablement, and Sales Engagement Platforms within leading software companies. Itzhak combines strategic insight with practical execution and excels in designing and refining sales and marketing funnels, data flows, and enablement processes.

**LinkedIn:** https://www.linkedin.com/in/tzachiwolkowicz/